White Paper
The Participation Value Index: A Framework for Measuring Audience Contribution
A deliberately falsifiable methodology for quantifying the value audiences create through discovery, advocacy, and governance.
4 pages
Read reportResearch Center
Research & Insights
The authoritative research hub for the Viewer Economy — rigorous, openly published, and deliberately falsifiable work on how audiences create value and how that value can be measured and shared.
$480B
Projected size of the creator economy by 2027
Goldman Sachs, 2023
88%
Trust recommendations from people they know over advertising
Nielsen, 2021
20%
Of US music listeners are now “superfans”
Luminate, 2024
200M+
Monthly active users in Discord communities
Music Ally, 2024
Featured
Featured reports
Our flagship research defining and measuring the Viewer Economy. Each report is published openly and invites critique, replication, and collaboration.
Industry Analysis
From Attention to Participation: The Economic Case for the Viewer Economy
Why the leverage in consumer media is migrating from passive reach to active contribution — and what it means for valuations.
4 pages
Read reportIndustry Analysis
State of the Viewer Economy 2026
Our flagship annual report tracking the emergence of the participation model across consumer platforms.
5 pages
Read reportResearch Library
Explore the full library
Search and filter every paper, analysis, framework, and field report across the Viewer Economy research program.
Showing 7 reports
White Paper
The Participation Value Index: A Framework for Measuring Audience Contribution
A deliberately falsifiable methodology for quantifying the value audiences create through discovery, advocacy, and governance.
4 pages
Read reportIndustry Analysis
From Attention to Participation: The Economic Case for the Viewer Economy
Why the leverage in consumer media is migrating from passive reach to active contribution — and what it means for valuations.
4 pages
Read reportIndustry Analysis
State of the Viewer Economy 2026
Our flagship annual report tracking the emergence of the participation model across consumer platforms.
5 pages
Read reportField Report
Community-Led Discovery vs. Algorithmic Feeds: A Comparative Field Study
Trust, conversion, and retention outcomes when discovery shifts from algorithms to participating communities.
3 pages
Read reportFramework
The Participation Stack: Discovery, Curation, Advocacy, Governance
A reference model decomposing audience contribution into measurable, designable layers.
3 pages
Read reportWhite Paper
Audience Equity: Designing Upside-Sharing That Compounds
Design patterns for sharing value with participants without diluting creator incentives.
3 pages
Read reportData Brief
Quarterly Signals: Where Participation Is Outperforming Reach
A quarterly scan of leading indicators suggesting the Viewer Economy is already underway.
3 pages
Read reportResources
Downloadable resources
Methodologies, briefings, and reference materials for operators, investors, and researchers working in the category.
ZIP · 106 KB
Viewer Economy Media Kit
Logos, brand guide, boilerplate, and approved language for press and partners.
DownloadAdded Jun 29, 2026
PDF · 2 pages
The Viewer Economy: Executive Overview
A primer for leadership teams evaluating the participation model.
OpenAdded Jun 29, 2026
PDF · 4 pages
Participation Value Index — Methodology
The PVI framework and its falsifiable scoring methodology.
OpenAdded Jun 29, 2026
PDF · 5 pages
State of the Viewer Economy 2026
Our flagship report on the emergence of the category, with cited data.
OpenAdded Jun 29, 2026
PDF · 4 pages
Investor Briefing
The economic case for the Viewer Economy, formatted for investment teams.
OpenAdded Jun 29, 2026
PDF · 3 pages
Glossary & Style Guide
Canonical terminology and usage for writing about the Viewer Economy.
OpenAdded Jun 29, 2026
PDF · 3 pages
The Participation Stack
A reference framework decomposing audience contribution into four measurable layers.
OpenAdded Jun 29, 2026
PDF · 3 pages
Audience Equity: Designing Upside-Sharing
Design patterns for sharing value with participants without diluting creators.
OpenAdded Jun 29, 2026
PDF · 3 pages
Community-Led Discovery vs. Algorithmic Feeds
An evidence review and replicable study design comparing the two discovery models.
OpenAdded Jun 29, 2026
PDF · 3 pages
Quarterly Signals
A sourced scan of where audience participation is outperforming passive reach.
OpenAdded Jun 29, 2026
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