THE VIEWER ECONOMY — APPROVED LANGUAGE
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ONE-LINER
The Viewer Economy is the next evolution of media, where audiences become
participants and participation creates value.

SHORT (~50 words)
The Viewer Economy is an emerging model of media in which audiences move from
passive viewers to active participants -- discovering, curating, voting, and
referring -- and share in the value they help create. It is an open category and
movement, not a single company.

NAMING
- Write "the Viewer Economy" (category), not "a Viewer Economy".
- It is a category and movement, not a company or product.
- Participation Value Index on first use, then PVI.

CONTACT
hello@viewereconomy.com
viewereconomy.com
